Brand Marketing Consulting
Auras All Around
Over the course of 6 months, Yesi helped this aura photography service transition into a brand with a strong identity. She hired the appropriate graphic designer to redesign the logo, create original backgrounds for flyers, redesign the website, and create a format for publishing live event announcements. Yesi then hired a developer to make a website that was fun and inspiring, motivating more private event bookings. She then created a social media strategy that would educate viewers on the elusive process surrounding Auras All Around, cutting down the time it takes for a customer to decide to buy a ticket to a local event. The strategy was then offloaded to a social media partner hired by Yesi, thus automating the client's workflow.
Procured and managed the redesign of the brand to match competitors and appeal to foot traffic.
Developed marketing campaigns that fostered community.
Procured and managed the redesign of the website. Making the online experience match the live event experience.
Elevated the customer's perception of the experience surrounding the principle product.
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Play Play Play!
This kid's sensory playroom reached out to Yesi to build brand awareness and develop an educational YouTube series for kids. Over the course of 7 months, Yesi helped rename the company, re-design the logo, website, develop educational and inspirational social media content. The YouTube series has 15 episodes, the highest watched episode has more than 75K views.
The logo was redesigned to match the owner's love for color and reference the building where the classes take place.
Yesi produced and directed the educational YouTube series designed for kids.
Create social media content that educates viewers on upcoming live events.
Yesi created beautiful images and video on the website that instills trust from customers.
Play Play Play With Miss Stacey On Youtube
The YouTube episodes were designed to emulate the slow, one on one experience of kids playing with Stacey. The desire to combat the high paced "content farm" style of media fueled the style of programming found on the YouTube series.
The series helped to show parents what it's like to play with Miss Stacey in the local playroom and to advertise for private kids parties hosted by Play Play Play.
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